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展示空间设计的基本原则 basic principles of display space design

空间在展示设计中处于灵魂职位,展示运动需要转达的信息必须通过空间展现在民众面前,空间为我们的感知运动提供了场所,没有空间,我们将无法获得信息也无法和人交流。正确处置好空间的问题是展示设计中的精髓;正确认识空间与展示设计的关系是做设计的前提和基础;较好的运用“空间”语言则可以赋予一个设计以实质的意义和生命力。下面将讨论展示设计中所涉及的空间的问题。

Space is the soul in exhibition design, and the information that exhibition activities need to convey must be transmitted through space. Space provides a place for our perceptual activities. Without space, we will not be able to obtain information or communicate with people. Proper handling of the problem of space is the essence of display design; The correct understanding of the relationship between space and display design is the premise and foundation of design. Better use of "space" language can give a design with substantial meaning and vitality. The space involved in presentation design is discussed below

 

1)接纳动态的、序列化的、有节奏的的空间展示形式

   Dynamic, serialized, rhythmic spatial display form


展示设计的空间最大的特点是具有很强的流动性,所以在空间设计上接纳动态的、序列化的、有节奏的展示形式是首先要遵从的基本原则,这是由展示空间的性质和人的因素决定的。人在展示空间中处于旅行运动的状态,是在运动中体验并获得最终的空间感受的。这就要求展示空间必须以此为依据,以最合理的要领部署观众的旅行流线,使观众在流动中,完整地、经济地介入展示运动,尽可能不走或少走重复的路线,尤其是不在展示的重点区域内重复,在空间处置上做到尤如音乐旋律般的流畅,抑扬顿挫明白有致.使整个设计顺理成章。在满足功效的同时,让人感受到空间变化的魅力和设计的无限趣味。

The most important characteristic of the display design space is its strong fluidity, so the use of dynamic, serialized and rhythmic display form in the space design is the first basic principle to follow, which is determined by the nature of the display space and human factors. People are in a state of visiting movement in the exhibition space, they get the final sapce feeling during movement. According to this reason, display sapce must arrange the most reasonable visiting way, which can make audience visit totally and economically in dynamic way, avoid walking repeated route, fluency as musical melody. Let people feel the charm of space change and infinite interest of design while satisfying the function.


2)在空间设计中考虑人的因素,使空间更好的服务于人

   Human factors make space serve people better


展示设计需要满足人在物质和精神上的双重需求,这是在进行展示空间分析时的基本依据。人类需要舒适和谐的展示情况,声色俱全的展示效果,信息富厚的展示内容,宁静便捷的空间计划,考虑周到的服务设施等等,这些都是人类在精神上对展示设计提出的要求。这就需要设计师仔细地分析旅行者的运动行为并在设汁中以科学的态度对人机工程学给以充实的重视,使展示空间的形状,尺寸与人体尺度之间有恰当的配合,使空间内各部门的比例尺度与人们在空间中行动和感知的方式配合得适宜、协调,这是最基本的空间要求。同时人们应该是在一个舒适的情况中进行运动,如果不能缔造一个给人以心理上亲近温暖感受的空间,那即即是利用了最先进展示手段的情况也只是冷冰冰的机械组成的没有生机的躯壳。一个充满人性化的展示空间才是一个“合情”、“合理”的设计。

Meeting both material and spiritual needs in display design is the basic fact of its analysis. People need comfortable and harmonious display environment, sensual display effect, informative display content and considerate service facilities,etc...These are spiritual needs for display design. This requires our designers carefully analyse visitors' behavior and give full attention to ergonomics with a scientific attitude in the design, and make appropriate match between space shape、size and people scale. Meanwhile, people should visit in a confortable atmosphere, if we can not create a warm space, there is only lifeless body of cold machines even if use the most advanced display  methods. A design with hunmanized display design is"reasonable" design.


3)以最有效的空间位置展示展品

   Showing products in the most effective sapce position

展品是展示空间的主角,以最有效的场所位置向观众泛起展品是划分空间的首要目的。逻辑地设计展示的秩序、编排展示的计划、对展区的合理分配是利用空间到达最佳展示效果的前提。因此,设计师中必须将空间问题与展示的内容结合起来进行考虑,差异的展示内容有与之相对应的展示形式和空间划分。如商业性质的展示运动要求园地较为开阔,空间与空间之间相互渗透以便互动交流,展品的位置要显眼,对于那些展示视觉中心点如声、光、电、动态及模拟仿真等展示形式,要给以充实的、突出的展示空间以增强对人的视觉攻击,给观众留下深刻的印象。总之,给展品以合理的位置是展示空间计划首要考虑的问题,也是能否做成一个乐成的展示设计的要害。

Products are the protagonist of display space, the principal purpose of space division is to show products in the most effective position. Designing the exhinbition order logically、arranging the exhibition plan、distributing the exhinbition area reasonably are premise to achieve the best display effect.  Therefore, designers should consider the combination of display content and space problem, different contents with different forms and space division. Commercial exhibition needs open field, space permeates with space, then can interact and communicate conveniently, products should be placed in the prominent position, for those products which are aimed to display sound,light,electricity,dynamic and simulation display forms, we should give enoough and prominent space to enhance visual impact, then can make audience leave deep impression. In a word, how to give the reasonable position for products is the principal problem, and it is the key for a succeeful display design.

 

4)保证展示情况的辅助空间和整个空间的宁静性

   Ensure the safety of auxiliary space and the whole space for display environment


在一些大型的展示运动中,可能包罗种种仪器、机械、装备及模型等需要消耗能源的设备。这些设备的运行多数需要一定的动力支持,如电力、压缩空气、蒸汽等,这些辅助设施也都需要占据一定的空间,而且必须考虑将这些设备的空间与展示情况隔离开,以防止噪声、有害气体的污染,并做好宁静防范。考虑好对这些辅助空间的处置是顺利完成整个展示运动的保障。

There would be all kinds of facilities, models and machines in some huge exihibitions, most of these devices need power support such as  electricity, compressed air and steam etc...these auxiliary facilities must take up some spaces, and we should separate facility space from exihibition space to aviod noises, noxious gas pollution, make good safety precaution. Handling these auxiliary spaces well is a guarantee to finish the whole exihibition successfully.


在空间设计的历程中,观众的需求是第一位的。所以必须重视展示空间的宁静性。如旅行流线的部署必须设想到种种可能发生的意外因素,如停电、火灾、意外灾害等,必须考虑到相应的应急措施。在大型的展示运动中,必须有足够的疏散通道和应急指示标志、应急照明系统等。为了给观众提供方便,展示的空间设计中要相应的考虑到观众的通行、休息的方便,尽可能地考虑到伤残者的特殊需求,以谋求“无障碍”设计,这也是现代展示设计生长的一个趋向。

The audience requirement is the first place in space design, so we need to pay more attention to space safety, all kinds of accidents should be considered such as fire alarm, power cut and etc, meanwhile, emergency measures must be taken into account. In big exihibitions we must prepare enough exits,emergency indicationsigns and emergency lighting systems. To provide convenience to audience, traffic and rest convenience should be considered and as far as possible to think about the special needs of disabled person, to seek "barrier-free" design, this is a trend of modern display design.

 

宣布于2019-05-23